general

As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns

Fortune
byJeremy Kahn
Tuesday, January 13, 2026 at 07:21 PM
As ‘agentic commerce’ gains ground, companies shouldn’t put too much faith in ‘GEO,’ one industry insider warns

Research from AIVO Standard shows that AI models are inconsistent and unreliable in answering questions about a company's finances or governance standards, key inputs to enterprise purchasing or lending decisions

Hello and welcome to Eye on AI. In this edition.Google launches the ability to make purchases directly from Google Searchs AI Mode and GeminiApple selects Google to power an upgraded SiriMeta announc… [+13881 chars]
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